Pitch lead. Account won 2020–2023.
3x social-first global 360 campaigns.
YOY record breaking sales.
YOY user increase: each sequel outsold predecessor.
YOY social engagement increase.

Year 1 Strategy: Reject heroism. Bring tired audiences back by throwing out the textbook. Platform: EMBRACE DARKNESS.

Year 2 Strategy: Socratic. People are more invested when they come up with their own answers. Turn them into detectives. Platform: QUESTION EVERYTHING.

Year 3 Strategy: Tell them they’ll lose. Empire Strikes Back / Infinity War appeal. Platform: OUR END BEGINS.

Selected Works.